Into Business with Chinese, as the first book of the “Chinese for Global Business” series, is intended to offer up-to-date information and interesting material for beginners who wish to enter China's business world. It can help readers with situations, such as international company staff abroad, foreign business people in China, general knowledge in business, and Chinese in Confucius Institutes around the world. The book has applied general language learning principles and common procedures of international business practice in an attempt to improve the business Chinese proficiency and inter-cultural business communication competence of foreign learners. The included CD ROM will further individuals understanding of Chinese business. Please review the table of content.
本系列教材具有以下四大特色:
理念国际化:符合外国人学习语言的特点和习惯,教材设汁和内容将国际化与中国元素相结合,融入商务英语先进教学模式和方法,语言学习与商务学习同步,商务文化与传统文化兼顾。
结构立体化:三本教材循序渐进,相互衔接;纸质教材,多媒体课件、网络课程、学习平台等多手段立体教学形式相互补充;汉语和10种外语对照,几乎覆盖与中国经贸往来活跃的主要国家和地区,形成完整的立体化体系。
场景模块化:三本教材的商务场景精心设汁和选择,分别由12个场景模块组成,基本涵盖了所有重要商务活动情景。
教法多样化:综合运用多种语言教学法,如任务教学法、认知教学法、情景教学法、交际教学法、合作教学法、游戏教学法、语块教学法、文化教学法等,大大提高汉语教学的趣味性和有效性。
Paperback, Simplified Chinese characters, Pinyin and English, 119 pages, 11.4"x8.25", 1 MP3 format CD