Designed for those with no prior knowledge of Chinese, Startup Business Chinese: An Introductory Course for Professionals by Jane C. M. Kuo is a new course for beginning Mandarin Chinese with a special focus on business communication. This first level of this projected three-level series contains 12 units covering basic daily corporate interactions and business-related social exchanges. The dialogues, grammar, and vocabulary are designed for beginners, but emphasize business communication: negotiating, socializing, establishing, and maintaining good relationships. Extensive notes help with navigating cultural differences in business or daily life. Over 600 vocabulary words are covered in level 1.
Startup Business Chinese Level 2 builds on the basic daily Chinese communication skills taught in Level 1 to prepare learners for successful communication in a wide range of professional and social interactions. Designed for learners who have studied approximately one year of Chinese, Level 2 introduces intermediate-level vocabulary and grammar structures while seamlessly incorporating essential cultural background and social courtesies. Level 2 packages the textbook and workbook into a single book for a seamless learning experience.
Features:
1. An introductory chapter on the basics of spoken and written Chinese, with exercises that teach proper pronunciation.
2. Twenty-four situational dialogues representing typical encounters one would have while doing business in China: introductions, greetings, arranging meetings, inquiring about others, dinners and social events, family, expressing gratitude to your host, saying goodbye, and discussing future plans.
Sentence patterns highlighting commonly found expressions and sentence structures, with clear examples and related drills.
3. Both formal and informal expressions presented and explained.
4. Pinyin romanization included throughout both textbook and workbook for learners who want to focus on the spoken language. Students can choose to complete the exercises using either Chinese characters or pinyin.
5. Cultural Points that explain business practices in China, and emphasize business communication, interpersonal relations, and overall cultural competence.
6. A separate workbook with audio CD, containing listening, speaking, and written exercises.
7. The workbook contains a special Listening Comprehension section with additional spoken conversations related to the topics presented in the textbook-an important part of helping students build strong listening skills.
The complete set of materials for Startup Business Chinese, Level 1 includes a textbook with audio CD containing over 290 minutes of audio material, and a workbook with audio CD containing over 110 minutes of audio material. Each audio CD is in Windows Media Playerr (WMA) file format, playable on your computer.
Paperback, Simplified Chinese Characters, English & Pinyin, 344-360 pages/book, 10.7" x 8.4", 1 Audio CD
